Hello!Well at last, the summer we’ve all been waiting for is finally here! It’s been the perfect weather for deckchairs….My range of art-print deckchairs have received a lot of interest since the trade show. The Life’s a Beach designwas judged to be a winner in Clevedon Pier’s Design a Deckchair Compeition below. and we’ll be revealing some exciting news as to what’s ‘in-store’ for them very soon.Put it this way, now’s your chance to own a Signed Edition of the Life’s a Beach deckchair – I’m signing the slings until we go into mass production!Did you know that throughout August you can watch a film on the beach? Brighton’s Big Screen is next to the Big Wheel, sand viryually opposite my studio at JAG Gallery – more distractions! Look out for our ‘advertisement feature’ between screenings. Or cut to the chase and have a glggle at us by clicking on the clapper board!
Smart Deco – Make art the fabric of your home Catalogue can be viewed online and is available as a download.
To obtain your copy use this link or go to the home page at www.smartdeco-style.com
If you have an old deckchair and the sling is torn or faded, why not replace it with one of these art print deckchair slings signed by Jacqueline Hammond. And only £50 to you if you’re reading this! (RRP £55.99) at www.jacquelinehammond.co.uk complete with sturdy, teak oil finish, traditional, seaside deckchair priced £129.99, get 10% off by ordering by email to jaxx@jacquelinehammond.co.uk. While stock lasts!!
Tollhouse Gallery – Design a Deckchair Compeitition **WINNER**
Clevedon Pier volunteers ran a nationwide Deckchair Design Competition in the spring. Over 180 designs were submitted by members of the public and by a clutch of celebrities who love Clevedon Pier themselves. Artists from around the UK took part with the winners coming from East Sussex, Oxfordshire, Somerset, Dorset, Bristol, Clevedon, Weston-super-Mare and North Somerset towns and villages.The winners’ chairs are now being exhibited at the Tollhouse Gallery Clevedon Pier in North Somerset. Six designs by well known TV presenters Gyles Brandreth (BBC’s One Show) and Alice Roberts (BBC’s Coast and Time watch), plus a special design by creator of Wallace and Gromit Nick Park are for auction for the Clevedon Pier Charity. Deckchairs designed by rock band The Stranglers and folk band The Wurzels also feature in the auction. Tiny deckchair replicas of all these designs can be purchased to order via the websitewww.clevedonpier.com.
The standard of artworks submitted was very high and the five judges had a real challenge to select the winners. The winning design from a local resident was produced by Jacqueline Hammond who is as an ‘up and coming’ artist based in Brighton. She has been working on a range of deckchair designs launched earlier this year, so the competition was perfect timing and an ideal opportunity for her to show her designs to a new audience. It was actually a couple Jacqueline met at the launch, who are big fans of Clevedon, that suggested she should enter.Jacqueline says ” With my design, you can sit on the beach from the comfort of your own home!”
The winning deckchair designs are on display in the Tollhouse Gallery on Clevedon Pier The Beach, Clevedon BS21 7QA from Friday 26th July till August 20th. Entry to the gallery is free and it is open from 10 to 5pm every weekday and 10 to 6 at weekends. We are also holding two late night openings on Friday 26th and August 16th. See the Deckchair Exhibition on Facebook “Since opening the show the gallery stewards have tried to capture the total visitor numbers, although at times the gallery has been so busy we have lost track! Needless to say with the recent sunny weather we have had several hundred people in the gallery who have admired your design since we opened a week ago. “Jonquil Brooks – Pier volunteer
My deckchair has been out and about since we exhibited it at a trade show earlier in the year.It’s proved a hit with visitors to Portsmouth Spinnaker Tower.
Jenny Merrison, duty manager at Spinnaker Tower, commented:“The deckchair has become a great talking point for our shop visitors and really brightens up the window! Jacqueline is a very talented artist and we’re delighted to have a piece of her art on display.”Jacqueline Hammond’s Deckchair in the window at Spinnaker Tower – Portsmouth
Found this in The Sunday Times Style Magazine at the weekend (24th Feb 2013). The model’s eye make up bears an uncanny resemblance to my ‘Love’ painting as pictured here in my brochure. Ironically the article uses this as an example of how ‘not’ to do your make up!!
Uncanny similarity to my Love painting in a beauty feature in Style magazine at the weekend.
Article in Sunday Times Style magazine
Smartdeco must be ‘bang on trend’ as the parallels didn’t stop there. In fact a very similar palette is used throughout the magazine as well as a fashion feature that recreates a beach scene. Just soooo trendy, yah!!!
Sunday Times Style magazine using the Smartdeco colours
Sunday Times Style magazine beach scene fashion feature, in February!
Sunday Times Style magazine fashion feature
Okay they’re shades of the primary colours but us artists can’t help but see these things and make the connections. Like feeds like. I’d certainly like to own that blue bag to carry all my clobber around. Pity I can’t afford the price tag so I’ll stick to my cheerful, roomy ‘Love and Hate Tote Bag’
Earlier this month I exhibited at a well known trade show, Spring Fair International 2013 at Birmingham’s NEC. It took a lot of hard work to get to this stage, upon arrival to set up I was absolutely shattered, and yet slung on my paint splattered lab coat, quite enjoying the irony that the Smartdeco stand (6Q42) was located in the Design Lab – a new product showcase right next to the ‘Trend Bar’ in Hall 6 – Contemporary Gifts and Home. We were the last to leave the NEC(k) (as the French exhibiting contingent refer to our ‘Palais de exhibicion’. The reason being that I had decided I would paint a sunset beach scene on the actual stand, as the beach scene on the banner I’d ordered looked more like monsoon than summer season, it was so dark! Despite being given permission to work late we were still faffing over sand bags, yes sand bags, not handbags, bags filled with bags of sand, way after the curfew and had been given our final ‘warning’ by the Goodie Green Jacket on night shift. We left the ‘few props short of a final scene’ stand on his command. Given another ten minutes we’d have been ‘voila!’
Smartdeco stand at Spring Fair 2013- Hall 6 (6Q42) – new contemporary homeware and gift range by British artist Jacqueline Hammond
From Sunday kick off they streamed in to ‘The Neck’by the bus load and the I was exhilarated by the flood of gusto people had for the products I’d finally brought to market. It was fantastically full on, as busy as Brighton pier the amount of daytrippers we had, stopping to admire the view. The response to my work was fantastic and it was a pleasure to talk to lots of people after months sat at a computer screen! We received a great deal of interest in the Smartdeco range from visitors to the show and the Life’s a Beach Deckchair proved to be a real showstopper! We even brought some Brighton rock, buckets and spades an’ all! Hot!
Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.
‘Spring Fair International’, 3-7 February 2013, Birmingham NEC, stand 6Q42
Brighton. Successful Brighton-based artist, Jacqueline Hammond, is launching her Smartdeco (http://www.smartdecostyle.com ) range of “functional art” products at the prestigious ‘Spring Fair International’ exhibition, taking place at Birmingham NEC from 3-7 February, 2013. Based on the concept of ”art you can use as well as admire”, the products include interior, garden and lifestyle accessories featuring images taken from Jacqueline’s popular fine art prints.
With her Smartdeco product range, Jacqueline has succeeded in bringing “art off the wall and on to the sofa”. Buyers can install something beautiful and purposeful in their home, while also obtaining an artwork that will appreciate in value over time. Key products include paintings, prints, lampshades, cushions, duvet covers, art print deckchairs, lampshades, tea towels, shopper bags, mugs and cards.
Primarily a painter but also a multidisciplinary artist, Jacqueline is renowned for producing strong, punchy images that are rich in texture and colour. Brilliant red poppies, dramatic coastlines, seascapes, cityscapes and vibrant abstracts all typify Jacqueline’s style and subject matter.
Working from her studio in Brighton, Jacqueline is regularly commissioned by individual clients and high profile brands alike. After successfully selling limited edition prints of her works on paper and canvas, she decided that printing on to housewares would be the logical next step.
This saw the formation of Smartdeco, where Jacqueline has launched her boutique-style collection of functional art pieces. With a focus on fine detail, she has used archival-quality printing methods to reproduce artworks on to soft furnishings and household textiles. All products achieve a hand-painted look with vivid colours and add a hint of decadent luxury to the home interior.
Best-selling designs in the collection include those based on Jacqueline’s popular ‘Signification of the Poppy’ series. Meanwhile, her ‘Life’s a Beach Deckchair’ has featured in the ‘Wall Street Journal’, ‘Sunday Telegraph’ and ’The Alan Titchmarsh Show’ (ITV1, October 2012).
Smartdeco will also market products by other British artists and designers, selected for their excellence and originality. All products are printed by a British company recognised for its pioneering work in the digital print industry.
Jacqueline Hammond says: “Today, art is not just something to hang in a frame. In the contemporary housewares sector, we’re seeing an increasing movement towards ‘functional art’ that has a practical purpose, as well as being beautiful. With Smartdeco the idea is to pioneer that trend and bring artworks off the wall so they can adorn and serve the home interior and be useful in different properties, spaces and living rooms.”
Jacqueline Hammond is launching Smartdeco at ‘Spring Fair 2013’, Stand 6Q42. Smartdeco offers a bespoke service to clients: if an image is required in a different style, size or colour to the catalogue item, it can usually be arranged. Many listed products require a lead time of two to four weeks to deliver. Images of artworks are available for print or licensing purposes.
designer interior and lifestyle accessories from Smartdeco all featuring original designs from Jacqueline’s contemporary portfolio of work
We would like to announce that Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013.
We’re really excited it about it and wanted to take this opportunity to invite our blog readers, facebook friends and twitterers along to our stand where we can introduce the Smartdeco range to you in person. There will be a selection of designer interior and lifestyle accessories from Smartdeco all featuring original designs from Jacqueline’s contemporary portfolio of work, with selected pieces available as imagery for licence.
So please let us know if you’ll be dropping by and we’ll make sure to stack up on the biscuits. We’ll be on stand number 6Q42 in the Contemporary Gift & Home section, between hall 6 & 7. Or you can find us in the Design Lab or by following the ‘Creative Britain’ and ‘New Product’ trails. We’d love to meet you.
For a sneak preview, take a look at some of the Smartdeco product range on the Spring Fair website.
Smartdeco – Make Art the Fabric of your Home
Find us online. Feel free to get in touch.
Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.A mock up of stand 6q42 exhibiting Jacqueline Hammond’s Smartdeco range in the Design Lab area at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.
