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Exhibited News Smart Deco Collection

SmartDeco at Spring Fair – Snippets from the Show Part 2

Part 2: The SmartDeco range

SmartDeco contemporary art inspired home and giftware brand from British artist and designer Jacqueline Hammond was at Spring Fair International Trade Show, Birmingham NEC from 2-6th Feb 2014. The range was exhibited in the Contemporary Gift and Home sector, Hall 6, Stand 6R43

Combining beauty with functionality, SmartDeco translates Jacqueline’s vibrant paintings into richly detailed design pieces for the home and garden. Showcasing designer deckchairs, chic cushion covers, beautiful bed linens, and scenic look-at-me lampshades.

SmartDeco's contemporary art inspired home and giftware range from British artist and designer Jacqueline Hammond.
Blowing Poppies collection from British artist and designer Jacqueline Hammond

Bold, witty, elegant, the range brings art off the gallery wall and into the heart of the home, bringing some on-trend painterly style to your interior. Key pieces include the evocative ‘Seaside’ lampshade, vibrant poppy print cushions, and the unique ‘Life’s a Beach’ deckchair – a bestseller that has caused a huge splash in the style press.

Smart deco Collection by Jacqueline Hammond - smartdeco-style
SmartDeco’s ‘Life’s a Beach’ Deckchair featured in the Sunday Telegraph. Also pictured here – Country Lane Deckchair and Poppy Deckchair by Jacqueline Hammond

Visit the SmartDeco website and Jacqueline’s portfolio site to find out more.

Would you like to become a stockist?  If you are a retailer and would like to enquire about selling our products, please do get in touch by email to info@jacquelinehammond.co.uk and request a trade catalogue and price list.

Here’s some photos of the SmartDeco range on the stand at this year’s Spring Fair

SmartDeco is the brand of British artist and designer Jacqueline Hammond - exhibitor at Spring Fair International 2014 at the NEC, Birmingham, United Kingdom
SmartDeco’s contemporary art inspired home and giftware range from British artist and designer Jacqueline Hammond. Exhibitor at Spring Fair International Trade Show, Birmingham NEC 2-6th Feb 2014.
SmartDeco – Stand 6R43. Contemporary Gift and Home, Hall 6,
Bold, witty, elegant, the range brings art off the gallery wall and into the heart of the home/ on-trend painterly style to your interior. Key pieces include the evocative ‘Seaside’ lampshade, vibrant poppy print cushions, and the unique ‘Life’s a Beach’ deckchair
SmartDeco is a collection of contemporary art-led home and giftware from British artist Jacqueline Hammond.

Smartdeco-Stand-Gift-trade2520show-retail2520trend-Spring2520Fair-201425207.jpg

SmartDeco is the brand of British artist and designer Jacqueline Hammond - exhibitor at Spring Fair International 2014 at the NEC, Birmingham, United Kingdom
SmartDeco’s contemporary art inspired home and giftware range from British artist and designer Jacqueline Hammond. Exhibitor at Spring Fair International Trade Show, Birmingham NEC 2-6th Feb 2014.
SmartDeco – Stand 6R43. Contemporary Gift and Home, Hall 6

Would you like to buy something you’ve seen in this blog? As well as our websites SmartDeco and Jacqueline Hammond, the range is available to purchase from various independent retailers internationally and we recently got invited to open a store on notonthehighstreet.com – check it out !

All enquiries – info@jacquelinehammond.co.uk

Categories
Exhibited News Smart Deco Collection

SmartDeco at Spring Fair International – Snippets from the Show: Part 1

Spring Fair International Trade Show, Birmingham NEC 2-6th Feb 2014.

SmartDeco‘s contemporary art inspired home and giftware range from British artist and designer Jacqueline Hammond was exhibited in Contemporary Gift and Home, Hall 6, Stand 6R43.

Here’s a photo of Jacqueline on the stand.

contemporary art inspired home and giftware range from British artist and designer Jacqueline Hammond
SmartDeco is the brand of British artist and designer Jacqueline Hammond – exhibitor at Spring Fair International 2014 at the NEC, Birmingham, United Kingdom
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Art Exhibited Just Jaxx Having a Rant Shopping Smart Deco Collection

Smartdeco bring the beach to Birmingham and art off the wall at Spring Fair International

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (5)
Life’s a beach art print deckchair by Jacqueline Hammond in the new product showcase at spring fair 2013 – Smart Deco was in Hall 6- Design Lab, Contemporary homeware and gifts – Spring Fair International 2013 at Birmingham NEC. For more info go to http://www.smartdeco-style.com. Buy online at http://jacquelinehammond.co.uk/site/index.php/smart-deco-collection/deckchairs.html

Earlier this month I exhibited at a well known trade show, Spring Fair International 2013 at Birmingham’s NEC. It took a lot of hard work to get to this stage, upon arrival to set up I was absolutely shattered, and yet slung on my paint splattered lab coat, quite enjoying the irony that the Smartdeco stand (6Q42) was located in the Design Lab – a new product showcase right next to the ‘Trend Bar’ in Hall 6 – Contemporary Gifts and Home. We were the last to leave the NEC(k) (as the French exhibiting contingent refer to our ‘Palais de exhibicion’. The reason being that I had decided I would paint a sunset beach scene on the actual stand, as the beach scene on the banner I’d ordered looked more like monsoon than summer season, it was so dark! Despite being given permission to work late we were still faffing over sand bags, yes sand bags, not handbags, bags filled with bags of sand, way after the curfew and had been given our final ‘warning’ by the Goodie Green Jacket on night shift. We left the  ‘few props short of a final scene’  stand on his command.   Given another ten minutes we’d have been ‘voila!’

smartdeco stand at spring fair

Smartdeco stand at Spring Fair 2013- Hall 6 (6Q42) - new contemporary homeware and gift range by British artist Jacqueline Hammond
Smartdeco stand at Spring Fair 2013- Hall 6 (6Q42) – new contemporary homeware and gift range by British artist Jacqueline Hammond

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (2)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (3)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (6)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (7)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (9)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (10)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (11)

From Sunday kick off they streamed in to ‘The Neck’by the bus load and the I was exhilarated by the flood of gusto people had for the products I’d finally brought to market. It was fantastically full on, as busy as Brighton pier the amount of daytrippers we had, stopping to admire the view. The response to my work was fantastic and it was a pleasure to talk to lots of people after months sat at a computer screen! We received a great deal of interest in the Smartdeco range from visitors to the show and the Life’s a Beach Deckchair proved to be a real showstopper! We even brought some Brighton rock, buckets and spades an’ all! Hot!

Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 - stand number 6Q42 in the Contemporary Gift & Home section.
Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.

See http://www.smartdeco-style.com for more information. All the products exhibited are available on my website http://www.jacquelinehammond.co.uk. Trade enquiries via orders@jacquelinehammond.co.uk

View the new ‘Smartdeco Collection – Spring 2013’ Catalogue right here: