Smartdeco bring the beach to Birmingham and art off the wall at Spring Fair International

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (5)

Life’s a beach art print deckchair by Jacqueline Hammond in the new product showcase at spring fair 2013 – Smart Deco was in Hall 6- Design Lab, Contemporary homeware and gifts – Spring Fair International 2013 at Birmingham NEC. For more info go to http://www.smartdeco-style.com. Buy online at http://jacquelinehammond.co.uk/site/index.php/smart-deco-collection/deckchairs.html

Earlier this month I exhibited at a well known trade show, Spring Fair International 2013 at Birmingham’s NEC. It took a lot of hard work to get to this stage, upon arrival to set up I was absolutely shattered, and yet slung on my paint splattered lab coat, quite enjoying the irony that the Smartdeco stand (6Q42) was located in the Design Lab – a new product showcase right next to the ‘Trend Bar’ in Hall 6 – Contemporary Gifts and Home. We were the last to leave the NEC(k) (as the French exhibiting contingent refer to our ‘Palais de exhibicion’. The reason being that I had decided I would paint a sunset beach scene on the actual stand, as the beach scene on the banner I’d ordered looked more like monsoon than summer season, it was so dark! Despite being given permission to work late we were still faffing over sand bags, yes sand bags, not handbags, bags filled with bags of sand, way after the curfew and had been given our final ‘warning’ by the Goodie Green Jacket on night shift. We left the  ‘few props short of a final scene’  stand on his command.   Given another ten minutes we’d have been ‘voila!’

smartdeco stand at spring fair

Smartdeco stand at Spring Fair 2013- Hall 6 (6Q42) - new contemporary homeware and gift range by British artist Jacqueline Hammond

Smartdeco stand at Spring Fair 2013- Hall 6 (6Q42) – new contemporary homeware and gift range by British artist Jacqueline Hammond

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (2)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (3)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (6)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (7)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (9)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (10)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (11)

From Sunday kick off they streamed in to ‘The Neck’by the bus load and the I was exhilarated by the flood of gusto people had for the products I’d finally brought to market. It was fantastically full on, as busy as Brighton pier the amount of daytrippers we had, stopping to admire the view. The response to my work was fantastic and it was a pleasure to talk to lots of people after months sat at a computer screen! We received a great deal of interest in the Smartdeco range from visitors to the show and the Life’s a Beach Deckchair proved to be a real showstopper! We even brought some Brighton rock, buckets and spades an’ all! Hot!

Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 - stand number 6Q42 in the Contemporary Gift & Home section.

Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.

See http://www.smartdeco-style.com for more information. All the products exhibited are available on my website http://www.jacquelinehammond.co.uk. Trade enquiries via orders@jacquelinehammond.co.uk

View the new ‘Smartdeco Collection – Spring 2013’ Catalogue right here:

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About artbyjaxx

Contemporary British artist, Jacqueline Hammond, is renowned for producing strong, punchy images that are rich in texture and colour. A prolific painter and multidisciplinary artist, she exhibits widely and is commissioned by individual clients, collectors and high profile brands. Jacqueline’s inspiration comes from direct observation: subject matter is plucked from the world encountered every day. Some ideas evolve, others are reactionary. Thought-provoking themes explore today’s society, the media and cultural theory. Whether inspired by the street or the sea, Jacqueline’s work has an edge: her paintings are consistently striking. Her natural disposition is to let the paint dictate the creative process, trusting the medium and her mind’s eye to translate the vision.
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