My Smartdeco Deckchairs in ‘Best Deckchairs’ list from The Independent
Available from www.jacquelinehammond.co.uk and www.smartdeco-style.com among other retailers.
Tag: retail
Poppy Bags selected as on-trend theme by retail experts and featured in Gift Box display at Spring Fair 2014
Smartdeco on trend for 2014 Poppy Bags ‘on trend’ and in retail display For this year and into 2015,
Home and gift retail experts have identified three key themes: ‘A New Industrial Age’, ‘Folklore and Storytelling’ and the blurred lines between ‘Digital and Reality’. Read the Buyer’s Guide
Before the trade show, SmartDeco was approached by retail experts from Metamorphosis, who identified our range as representing a key retail and style trend for 2014. They highlighted the Poppy Upcycled Denim Cross-Body Bag for use in their presentations to the show audience.
The Poppy Bag was selected for a display of on-trend items set inside larger than life size 3D books, each representing a key theme, in a prominent location of Spring Fair – the Hall 5 Gift Box area. This display presented key on-trend exhibitor products for 2014, which the speakers Ellie Kidson and Eve Reid of Metamorphosis discussed in their talks.
76% of shoppers never speak to sales assistant – that means good visual merchandising is not just important, it’s your life-line.
Merchandising experts, the Metamorphosis Group have been giving visitors to this year’s Spring Fair 2014, a masterclass in the TOP 10 steps to visual retail success
The display looked stunning. We feel we too could benefit from their advice after seeing the Poppy Bags displayed like this and will be featuring a few visual merchandising tips soon.
Our Poppy Bags, as displayed in Hall 5.
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SmartDeco exhibited at Spring Fair International 2014 in Birmingham, where all kinds of retailers – department store chains, boutiques, gift shops, distributors and agents from all around the UK and the world come to meet suppliers and manufacturers.
SmartDeco’s Life’s a Beach’ Deckchair and Seaside Lampshade by British designer Jacqueline Hammond, were chosen for the Product Showcase in the entrance to Hall 7 (Contemporary Home and Gifts) at Spring Fair International 2014.
The Life’s a Beach Deckchair was the first thing visitors saw when entering the hall
Spring Fair is “the largest trade exhibition in the UK and Europe’s biggest presentation of trend driven new products” so  it was fantastic to have my designs featured in such a prominent position, great to know that every visitor coming into Hall 6 and 7 would have seen the deckchair. Although I’m not sure it was so easy to find the Smart Deco stand at Spring Fair! It is a vast show and we were tucked away rather than on a corner like last year, so if you were at Spring Fair and were looking for that beach deckchair you saw on the way in we were here on Stand 6R43!
Get in touch by email to info@jacquelinehammond.co.uk
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Part 2: The SmartDeco range
SmartDeco contemporary art inspired home and giftware brand from British artist and designer Jacqueline Hammond was at Spring Fair International Trade Show, Birmingham NEC from 2-6th Feb 2014. The range was exhibited in the Contemporary Gift and Home sector, Hall 6, Stand 6R43
Combining beauty with functionality, SmartDeco translates Jacqueline’s vibrant paintings into richly detailed design pieces for the home and garden. Showcasing designer deckchairs, chic cushion covers, beautiful bed linens, and scenic look-at-me lampshades.
Bold, witty, elegant, the range brings art off the gallery wall and into the heart of the home, bringing some on-trend painterly style to your interior. Key pieces include the evocative ‘Seaside’ lampshade, vibrant poppy print cushions, and the unique ‘Life’s a Beach’ deckchair – a bestseller that has caused a huge splash in the style press.
Visit the SmartDeco website and Jacqueline’s portfolio site to find out more.
Would you like to become a stockist? If you are a retailer and would like to enquire about selling our products, please do get in touch by email to info@jacquelinehammond.co.uk and request a trade catalogue and price list.
Here’s some photos of the SmartDeco range on the stand at this year’s Spring Fair
SmartDeco – Stand 6R43. Contemporary Gift and Home, Hall 6,
SmartDeco – Stand 6R43. Contemporary Gift and Home, Hall 6
Would you like to buy something you’ve seen in this blog? As well as our websites SmartDeco and Jacqueline Hammond, the range is available to purchase from various independent retailers internationally and we recently got invited to open a store on notonthehighstreet.com – check it out !
All enquiries – info@jacquelinehammond.co.uk
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Spring Fair International Trade Show, Birmingham NEC 2-6th Feb 2014.
SmartDeco‘s contemporary art inspired home and giftware range from British artist and designer Jacqueline Hammond was exhibited in Contemporary Gift and Home, Hall 6, Stand 6R43.
Here’s a photo of Jacqueline on the stand.
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Banksy sets up a stall on the street selling 100% original paintings. Watch what happened.
Hopefully I’ll have more custom than Banksy on my stall at Brighton Craft Alliance !! Held once a month at Brighton Unitarian church (opposite The Mashed Tun) or The Komedia. The first one is this Saturday 19th October 11-5pm. Come on down!
I’ll also be doing the other two dates on 16th November (Brighton Unitarian) 14th December (The Komedia).
For more updates join me on Twitter @artbyjaxx or on Facebook
