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Business Exhibited Smart Deco Collection

Poppies for 2014 – Poppy Jean Pocket – Bag this bag

Poppy bags by Jacqueline Hammond selected by retail experts to represent a key trend for 2014 at Spring Fair Gift Box Hall 5

Poppy Bags selected as on-trend theme by retail experts and featured in Gift Box display at Spring Fair 2014

Poppy bags by Jacqueline Hammond for SmartDeco at Spring Fair Gift Box Hall 5

Smartdeco on trend for 2014 Poppy Bags ‘on trend’ and in retail display For this year and into 2015,

Home and gift retail experts have identified three key themes: ‘A New Industrial Age’, ‘Folklore and Storytelling’ and the blurred lines between ‘Digital and Reality’. Read the Buyer’s Guide

Before the trade show, SmartDeco was approached by retail experts from Metamorphosis, who identified our range as representing a key retail and style trend for 2014. They highlighted the Poppy Upcycled Denim Cross-Body Bag for use in their presentations to the show audience.

The Poppy Bag was selected for a display of on-trend items set inside larger than life size 3D books, each representing a key theme, in a prominent location of Spring Fair – the Hall 5 Gift Box area. This display presented key on-trend exhibitor products for 2014, which the speakers Ellie Kidson and Eve Reid of Metamorphosis discussed in their talks.

76% of shoppers never speak to sales assistant – that means good visual merchandising is not just important, it’s your life-line.

Merchandising experts, the Metamorphosis Group have been giving visitors to this year’s Spring Fair 2014, a masterclass in the TOP 10 steps to visual retail success

The display looked stunning. We feel we too could benefit from their advice after seeing the Poppy Bags displayed like this and will be featuring a few visual merchandising tips soon.

Our Poppy Bags, as displayed in Hall 5.

Smartdeco-Stand-Gift-trade-show-retail-trend-Spring-Fair-2014 (2)

Poppy Bags by Jacqueline Hammond featured in the Gift Box at Spring Fair - retail trend for 2014/15
Poppy Bags by Jacqueline Hammond featured in the Gift Box at Spring Fair – retail trend for 2014/15
Smartdeco-Stand-Gift-trade-show-retail-trend-Spring-Fair-2014
Poppy Bags by Jacqueline Hammond featured in the Gift Box at Spring Fair – retail trend for 2014/15
Poppy bags by Jacqueline Hammond selected by retail experts to represent a key trend for 2014 at Spring Fair Gift Box Hall 5
Poppy bags by Jacqueline Hammond selected by retail experts to represent a key trend for 2014 at Spring Fair Gift Box Hall 5

 

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Business Exhibited Smart Deco Collection

Life’s a Beach deckchair and Seaside Lampshade in the entrance to Contemporary Home and Gifts – Hall 7 at Spring Fair International 2014

SmartDeco's 'Life's a Beach' Deckchair and Seaside Lampshade chosen for exhibition in the entrance to Hall 7 (Contemporary Home and Gifts) at Spring Fair International 2014
SmartDeco's 'Life's a Beach' Deckchair and Seaside Lampshade chosen for exhibition in the entrance to Hall 7 (Contemporary Home and Gifts) at Spring Fair International 2014

SmartDeco exhibited at Spring Fair International 2014 in Birmingham, where all kinds of retailers – department store chains, boutiques, gift shops, distributors and agents from all around the UK and the world come to meet suppliers and manufacturers.

SmartDeco’s Life’s a Beach’ Deckchair and Seaside Lampshade by British designer Jacqueline Hammond, were chosen for the Product Showcase in the entrance to Hall 7 (Contemporary Home and Gifts) at Spring Fair International 2014.

SmartDeco's 'Life's a Beach' Deckchair and Seaside Lampshade chosen for exhibition in the entrance to Hall 7 (Contemporary Home and Gifts) at Spring Fair International 2014
.SmartDeco’s ‘Life’s a Beach’ Deckchair displayed in a product showcase at Spring Fair International 2014 in the entrance to Hall 7 (Contemporary Home and Gifts)

The Life’s a Beach Deckchair was the first thing visitors saw when entering the hall

httpwww.springfair.comexhibitorSmart-Deco (1)
SmartDeco’s ‘Life’s a Beach’ Deckchair and Seaside Lampshade in the entrance to Hall 6 and 7 (Contemporary Home and Gifts) at Spring Fair International 2014

Spring Fair is “the largest trade exhibition in the UK and Europe’s biggest presentation of trend driven new products” so  it was fantastic to have my designs featured in such a prominent position, great to know that every visitor coming into Hall 6 and 7 would have seen the deckchair. Although I’m not sure it was so easy to find the Smart Deco stand at Spring Fair! It is a vast show and we were tucked away rather than on a corner like last year, so if you were at Spring Fair and were looking for that beach deckchair you saw on the way in we were here on Stand 6R43!

Get in touch by email to info@jacquelinehammond.co.uk

Smart Deco beach painting deckchair at Spring Fair 2014
Smart Deco beach painting deckchair at Spring Fair 2014
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News Smart Deco Collection

Summer Newsletter – Great summer for deckchairs

Jag art Gallery Brighton seafront
Jag art Gallery Brighton seafront
Hello!Well at last, the summer we’ve all been waiting for is finally here! It’s been the perfect weather for deckchairs….My range of art-print deckchairs have received a lot of interest since the trade show. The  Life’s a Beach design was judged to be a winner in  Clevedon Pier’s Design a Deckchair Compeition below. and we’ll be revealing some exciting news as to what’s ‘in-store’ for them very soon.Put it this way, now’s your chance to own a Signed Edition of the Life’s a Beach deckchair – I’m signing the slings until we go into mass production!Did you know that throughout August you can watch a film on the beach? Brighton’s Big Screen is next to the Big Wheel, sand viryually opposite my studio at JAG Gallery – more distractions! Look out for our ‘advertisement feature’ between screenings. Or cut to the chase and have a glggle at us by clicking on the clapper board!

Watch the Jag Gallery video
Smart Deco – Make art the fabric of your home
Catalogue can be viewed online and is available as a download.
To obtain your copy use this link or go to the home page at
www.smartdeco-style.com                      
If you have an old deckchair and the sling is torn or faded, why not replace it with one of these art print deckchair slings signed by Jacqueline Hammond. And only £50 to you if you’re reading this! (RRP £55.99) at www.jacquelinehammond.co.uk complete with sturdy, teak oil finish, traditional, seaside deckchair priced £129.99, get 10% off by ordering by email to  jaxx@jacquelinehammond.co.uk. While stock lasts!!
Tollhouse Gallery – Design a Deckchair Compeitition **WINNER**
Clevedon Pier volunteers ran a nationwide Deckchair Design Competition in the spring.  Over 180 designs were submitted by members of the public and by a clutch of celebrities who love Clevedon Pier themselves. Artists from around the UK took part with the winners coming from East Sussex, Oxfordshire, Somerset, Dorset, Bristol, Clevedon, Weston-super-Mare and North Somerset towns and villages.The winners’ chairs are now being exhibited at the Tollhouse Gallery Clevedon Pier in North Somerset.  Six designs by well known TV presenters Gyles Brandreth (BBC’s One Show) and Alice Roberts (BBC’s Coast and Time watch), plus a special design by creator of Wallace and Gromit Nick Park are for auction for the Clevedon Pier Charity. Deckchairs designed by rock band The Stranglers and folk band The Wurzels also feature in the auction.  Tiny deckchair replicas of all these designs can be purchased to order via the websitewww.clevedonpier.com.  
The standard of artworks submitted was very high and the five judges had a real challenge to select the winners. The winning design from a local resident was produced by Jacqueline Hammond who is as an ‘up and coming’ artist based in Brighton.  She has been working on a range of deckchair designs launched earlier this year, so the competition was perfect timing and an ideal opportunity for her to show her designs to a new audience.  It was actually a couple Jacqueline met at the launch, who are big fans of Clevedon, that suggested she should enter.Jacqueline says ” With my design, you can sit on the beach from the comfort of your own home!”
The winning deckchair designs are on display in the Tollhouse Gallery on Clevedon Pier The Beach, Clevedon BS21 7QA from Friday 26th July till August 20th. Entry to the gallery is free and it is open from 10 to 5pm every weekday and 10 to 6 at weekends.  We are also holding two late night openings on Friday 26th and August 16th.  See the Deckchair Exhibition on Facebook “Since opening the show the gallery stewards have tried to capture the total visitor numbers, although at times the gallery has been so busy we have lost track!  Needless to say with the recent sunny weather we have had several hundred people in the gallery who have admired your design since we opened a week ago. “Jonquil Brooks – Pier volunteer
My deckchair has been out and about since we exhibited it at a trade show earlier in the year.It’s proved a hit with visitors to Portsmouth Spinnaker Tower.
Jenny Merrison, duty manager at Spinnaker Tower, commented:“The deckchair has become a great talking point for our shop visitors and really brightens up the window! Jacqueline is a very talented artist and we’re delighted to have a piece of her art on display.”Jacqueline Hammond's Deckchair in the window at Spinnaker TowerJacqueline Hammond’s Deckchair in the window at Spinnaker Tower – Portsmouth
www.smartdeco-style.com

Enjoy the rest of the summer!Best regards,

Jacqueline Hammond Signature

Telephone: 01273 271356  |  Mobile: 07977 486603
original art   |   print gallery   |  Illustration  |   commissions
Be sociable and keep posted on works in progress and latest designs

on the Art By Jaxx Blog, Facebook page and Tweet Art By JaxxStudio and permanent exhibition at: JAG Gallery, 283a Madeira Dr, Brighton, East Sussex BN2 1PT – To arrange a viewing or discuss a commission / purchase, please call me on 07977 486603
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Art Exhibited News Shopping Smart Deco Collection

Announcement – Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013

Jacqueline Hammond’s Smartdeco range at Spring Fair International 2013, home and gifts trade fair at the Birmingham NEC
designer interior and lifestyle accessories from Smartdeco all featuring original designs from Jacqueline’s contemporary portfolio of work

We would like to announce that Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013.

We’re really excited it about it and wanted to take this opportunity to invite our blog readers, facebook friends and twitterers along to our stand where we can introduce the Smartdeco range to you in person. There will be a selection of designer interior and lifestyle accessories from Smartdeco all featuring original designs from Jacqueline’s contemporary portfolio of work, with selected pieces available as imagery for licence.

So please let us know if you’ll be dropping by and we’ll make sure to stack up on the biscuits. We’ll be on stand number 6Q42 in the Contemporary Gift & Home section, between hall 6 & 7. Or you can find us in the Design Lab or by following the ‘Creative Britain’ and ‘New Product’ trails. We’d love to meet you.

For a sneak preview, take a look at some of the Smartdeco product range on the Spring Fair website.

Smartdeco – Make Art the Fabric of your Home

Find us online. Feel free to get in touch.

Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 - stand number 6Q42 in the Contemporary Gift & Home section
Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.
A mock up of stand 6q42 exhibiting Jacqueline Hammond’s Smartdeco range in the Design Lab area at Spring Fair International 2013
A mock up of stand 6q42 exhibiting Jacqueline Hammond’s Smartdeco range in the Design Lab area at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.