SmartDeco's 'Life's a Beach' Deckchair and Seaside Lampshade chosen for exhibition in the entrance to Hall 7 (Contemporary Home and Gifts) at Spring Fair International 2014
SmartDeco exhibited at Spring Fair International 2014 in Birmingham, where all kinds of retailers – department store chains, boutiques, gift shops, distributors and agents from all around the UK and the world come to meet suppliers and manufacturers.
.SmartDeco’s ‘Life’s a Beach’ Deckchair displayed in a product showcase at Spring Fair International 2014 in the entrance to Hall 7 (Contemporary Home and Gifts)
The Life’s a Beach Deckchair was the first thing visitors saw when entering the hall
SmartDeco’s ‘Life’s a Beach’ Deckchair and Seaside Lampshade in the entrance to Hall 6 and 7 (Contemporary Home and Gifts) at Spring Fair International 2014
Spring Fair is “the largest trade exhibition in the UK and Europe’s biggest presentation of trend driven new products” so  it was fantastic to have my designs featured in such a prominent position, great to know that every visitor coming into Hall 6 and 7 would have seen the deckchair. Although I’m not sure it was so easy to find the Smart Deco stand at Spring Fair! It is a vast show and we were tucked away rather than on a corner like last year, so if you were at Spring Fair and were looking for that beach deckchair you saw on the way in we were here on Stand 6R43!
Get in touch by email to info@jacquelinehammond.co.uk
Smart Deco beach painting deckchair at Spring Fair 2014
Blowing Poppies collection from British artist and designer Jacqueline Hammond
Part 2: The SmartDeco range
SmartDeco contemporary art inspired home and giftware brand from British artist and designer Jacqueline Hammond was at Spring Fair International Trade Show, Birmingham NEC from 2-6th Feb 2014. The range was exhibited in the Contemporary Gift and Home sector, Hall 6, Stand 6R43
Combining beauty with functionality, SmartDeco translates Jacqueline’s vibrant paintings into richly detailed design pieces for the home and garden. Showcasing designer deckchairs, chic cushion covers, beautiful bed linens, and scenic look-at-me lampshades.
Blowing Poppies collection from British artist and designer Jacqueline Hammond
Bold, witty, elegant, the range brings art off the gallery wall and into the heart of the home, bringing some on-trend painterly style to your interior. Key pieces include the evocative ‘Seaside’ lampshade, vibrant poppy print cushions, and the unique ‘Life’s a Beach’ deckchair – a bestseller that has caused a huge splash in the style press.
SmartDeco’s ‘Life’s a Beach’ Deckchair featured in the Sunday Telegraph. Also pictured here – Country Lane Deckchair and Poppy Deckchair by Jacqueline Hammond
Would you like to become a stockist? If you are a retailer and would like to enquire about selling our products, please do get in touch by email to info@jacquelinehammond.co.uk and request a trade catalogue and price list.
Here’s some photos of the SmartDeco range on the stand at this year’s Spring Fair
SmartDeco’s contemporary art inspired home and giftware range from British artist and designer Jacqueline Hammond. Exhibitor at Spring Fair International Trade Show, Birmingham NEC 2-6th Feb 2014. SmartDeco – Stand 6R43. Contemporary Gift and Home, Hall 6,SmartDeco is a collection of contemporary art-led home and giftware from British artist Jacqueline Hammond.
SmartDeco’s contemporary art inspired home and giftware range from British artist and designer Jacqueline Hammond. Exhibitor at Spring Fair International Trade Show, Birmingham NEC 2-6th Feb 2014. SmartDeco – Stand 6R43. Contemporary Gift and Home, Hall 6
Would you like to buy something you’ve seen in this blog? As well as our websites SmartDeco and Jacqueline Hammond, the range is available to purchase from various independent retailers internationally and we recently got invited to open a store on notonthehighstreet.com – check it out !
Earlier this month I exhibited at a well known trade show, Spring Fair International 2013 at Birmingham’s NEC. It took a lot of hard work to get to this stage, upon arrival to set up I was absolutely shattered, and yet slung on my paint splattered lab coat, quite enjoying the irony that the Smartdeco stand (6Q42) was located in the Design Lab – a new product showcase right next to the ‘Trend Bar’ in Hall 6 – Contemporary Gifts and Home. We were the last to leave the NEC(k) (as the French exhibiting contingent refer to our ‘Palais de exhibicion’. The reason being that I had decided I would paint a sunset beach scene on the actual stand, as the beach scene on the banner I’d ordered looked more like monsoon than summer season, it was so dark! Despite being given permission to work late we were still faffing over sand bags, yes sand bags, not handbags, bags filled with bags of sand, way after the curfew and had been given our final ‘warning’ by the Goodie Green Jacket on night shift. We left the  ‘few props short of a final scene’  stand on his command.  Given another ten minutes we’d have been ‘voila!’
Smartdeco stand at Spring Fair 2013- Hall 6 (6Q42) – new contemporary homeware and gift range by British artist Jacqueline Hammond
From Sunday kick off they streamed in to ‘The Neck’by the bus load and the I was exhilarated by the flood of gusto people had for the products I’d finally brought to market. It was fantastically full on, as busy as Brighton pier the amount of daytrippers we had, stopping to admire the view. The response to my work was fantastic and it was a pleasure to talk to lots of people after months sat at a computer screen! We received a great deal of interest in the Smartdeco range from visitors to the show and the Life’s a Beach Deckchair proved to be a real showstopper! We even brought some Brighton rock, buckets and spades an’ all! Hot!
Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.
designer interior and lifestyle accessories from Smartdeco all featuring original designs from Jacqueline’s contemporary portfolio of work
We would like to announce that Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013.
We’re really excited it about it and wanted to take this opportunity to invite our blog readers, facebook friends and twitterers along to our stand where we can introduce the Smartdeco range to you in person. There will be a selection of designer interior and lifestyle accessories from Smartdeco all featuring original designs from Jacqueline’s contemporary portfolio of work, with selected pieces available as imagery for licence.
So please let us know if you’ll be dropping by and we’ll make sure to stack up on the biscuits. We’ll be on stand number 6Q42 in the Contemporary Gift & Home section, between hall 6 & 7. Or you can find us in the Design Lab or by following the ‘Creative Britain’ and ‘New Product’ trails. We’d love to meet you.
For a sneak preview, take a look at some of the Smartdeco product range on the Spring Fair website.
Smartdeco – Make Art the Fabric of your Home
Find us online. Feel free to get in touch.
Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.A mock up of stand 6q42 exhibiting Jacqueline Hammond’s Smartdeco range in the Design Lab area at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.
