SmartDeco exhibited at Spring Fair International 2014 in Birmingham, where all kinds of retailers – department store chains, boutiques, gift shops, distributors and agents from all around the UK and the world come to meet suppliers and manufacturers.
.SmartDeco’s ‘Life’s a Beach’ Deckchair displayed in a product showcase at Spring Fair International 2014 in the entrance to Hall 7 (Contemporary Home and Gifts)
The Life’s a Beach Deckchair was the first thing visitors saw when entering the hall
SmartDeco’s ‘Life’s a Beach’ Deckchair and Seaside Lampshade in the entrance to Hall 6 and 7 (Contemporary Home and Gifts) at Spring Fair International 2014
Spring Fair is “the largest trade exhibition in the UK and Europe’s biggest presentation of trend driven new products” so it was fantastic to have my designs featured in such a prominent position, great to know that every visitor coming into Hall 6 and 7 would have seen the deckchair. Although I’m not sure it was so easy to find the Smart Deco stand at Spring Fair! It is a vast show and we were tucked away rather than on a corner like last year, so if you were at Spring Fair and were looking for that beach deckchair you saw on the way in we were here on Stand 6R43!
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Smart Deco beach painting deckchair at Spring Fair 2014
Contemporary British artist, Jacqueline Hammond, is renowned for producing strong, punchy images that are rich in texture and colour. A prolific painter and multidisciplinary artist, she exhibits widely and is commissioned by individual clients, collectors and high profile brands.
Jacqueline’s inspiration comes from direct observation: subject matter is plucked from the world encountered every day. Some ideas evolve, others are reactionary. Thought-provoking themes explore today’s society, the media and cultural theory.
Whether inspired by the street or the sea, Jacqueline’s work has an edge: her paintings are consistently striking. Her natural disposition is to let the paint dictate the creative process, trusting the medium and her mind’s eye to translate the vision.