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design News

Wishing you a Merry Christmas and a Happy New Year

Dear oh Deer Xmas cards designed by Jacqueline Hammond for SmartDeco

Mixed digital design media

2014

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Press

The Guardian featured Country Lane Deckchair by Jacqueline Hammond at the weekend

Always look on the bright side! 

Style Magazine, The Guardian newspaper
Saturday 2nd May 2015
Smart Deco's art print deckchairs
As featured in The Guardian at the weekend! – Country Lane Deckchair by Jacqueline Hammond


Country Lane Deckchair was featured in The Guardian’s Style magazine on Saturday 2nd May.  

Here’s the link to the article 

Interiors Space spring special Space edit: bring colour into your home and garden – instantly

Homes Interiors Space Spring Special

 Space edit: bring colour into your home and garden – instantly

“With just a few key pieces, bring instant colour to your home or garden”

4. Country Lane Deckchair £100
Available from http://www.jacquelinehammond.co.uk as well as in spaces.com, notonthehighstreet.com and Amazon, among other potential outlets!
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News Press Smart Deco Collection

Country Lane Deckchair in The World of Interiors Magazine – July 2014 Edition

The Vogue of interiors fashion – The World of Interiors magazine selected Smart Deco’s Country Lane Deckchair by Jacqueline Hammond to feature in the July 2014 edition.

The deckchair featured in ‘On a Summer’s Day’ an article on the latest design pieces for the garden and outdoor living this summer.

World of Interiors-cover-july 2014
Smart Deco Deckchairs Country Lane Deckchair by British artist Jacqueline Hammond
 Country Lane Deckchair by Jacqueline Hammond for Smart Deco in The World of Interiors Magazine
Country Lane Deckchair by Jacqueline Hammond for Smart Deco in The World of Interiors Magazine
 Country Lane Deckchair by Jacqueline Hammond for Smart Deco in The World of Interiors Magazine
Country Lane Deckchair by Jacqueline Hammond for Smart Deco in The World of Interiors Magazine

 

The World of Interiors is the most influential design magazine. Always relevant, always unpredictable, it doesn’t so much fit into the market as define it.

With its enticing avenue of trees on the sling, this design features a print of a painting entitled ‘Mum’s Drive Home’, depicting an atmospheric drive down a winding road from a coastal town in Devon. Achieving a pleasing perspective, it evokes the feeling of travelling down a country lane with the roof down, feeling the cooling breeze, seeing dancing dappled sun spots, anticipating finding a tucked-away rural pub or picnic spot.

Smart Deco Deckchairs Country Lane Deckchair by British artist Jacqueline Hammond
Smart Deco Deckchairs Country Lane Deckchair by British artist Jacqueline Hammond

Design: ‘Country Lane’ by British artist Jacqueline Hammond.

Country Lane Deckchair by British artist Jacqueline Hammond
Country Lane Deckchair in the July edition of The World of Interiors Magazine. Smart Deco Deckchairs by British artist Jacqueline Hammond http://www.smartdeco-style.com

Chill out in the country from the comfort of your own conservatory on this deckchair with art printed on the sling.

Type: Standard Beech Frame Deckchair – Natural wood colour, light-weight, portable deckchair with detachable canvas seat

With the ethos of art you can use as well as admire, Smart Deco present pieces which are both beautiful, and useful. Featuring works of art, printed on to the canvas slings, the deckchairs bring beautiful scenery to the comfort of your own garden, patio, balcony or conservatory without leaving home!

 

 

 

 

 

Shop the deckchair collection or just admire the view at  www.jacquelinehammond.co.uk

Categories
Business Press Smart Deco Collection

My Smartdeco Deckchairs in ‘Best Deckchairs’ list from The Independent

My Smartdeco Deckchairs in ‘Best Deckchairs’ list from The Independent

Available from www.jacquelinehammond.co.uk and www.smartdeco-style.com among other retailers.

•Art framed in a deckchair. See a work of art you want and sit on it!
The deckchairs feature reproductions of her popular scenic artworks on to the canvas sling, so people can enjoy the seaside, pastoral setting or country lane from the comfort of their own back garden or patio.
Smart Deco by Jacqueline Hammond
The Smartdeco range includes – Art framed in a deckchair. See a work of art you want and sit on it!
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Business Charity Smart Deco Collection

Meet Nadine Rose – new stockist of Smart Deco by Jacqueline Hammond

I’d like to introduce Nadine Rose who has become a stockist of my designs. We met at the trade show in Birmingham, where she took an interest in my work. She has just launched her boutique and online store www.nadinerose.co.uk. I’d like others to hear the story and motives behind her enterprise which as rich in heritage as the decorative textiles she’s so passionate about.

Nadine Rose

Nadine has had a love of textiles and the Islamic world since she was a child growing up in Tehran. Since that time she has travelled the world seeking out decorative and unique embroideries and fabrics from countries such as Guatemala, Indonesia, Oman and Afghanistan.

Combining her love of learning about the world with collecting and sourcing beautiful products is a dream come true, and for the past seven years Nadine has been selling textiles from a number of countries in order to showcase the talents and rich heritage of these communities. Some of the products which she has identified are increasingly hard to find.

The labour of love found invested in a decorative handmade embroidery, rug or hanging cannot be ignored, and Nadine wishes to collaborate with designers and craft people across the globe to share these spectacular works of art with a market closer to home.

Wanting to understand more about the stories behind the textiles and other products which she has encountered led Nadine to study at the V&A Museum on its Islamic Art course as well as the museum’s Textiles and Interior Design courses.

Ikat cushion from Nadine Rose
Ikat cushion made from suzani embroideries, most are over fifty years old and come from Uzbekistan. The ikat cushions I sell are silk and cotton handloomed and contemporary. They are warp­faced plain weave silk warp, cotton weft ikats. Ikat is a style of weaving that uses a tie­dye process on the warp threads before the threads are woven to create a pattern or design. It is a laborious process as it requires a multi process of tying and dyeing which must be done carefully.

Nadine successfully produced and manufactured high-quality cotton bedlinen with a partner whilst living in Oman. Now back home Nadine is focusing on identifying unique and amazing designs which are hard to find in the UK and on bringing those products to her customers – thus providing a marketplace to a new generation of overseas designers and crafts people. Having been an early student of development studies one of Nadine’s passions is social responsibility and she remains keen to play a part in creating economic opportunities for small businesses in developing countries, particularly for women.

Upon launch she revealed how the seeds were sewn

Today I am celebrating the launch of my new shop and web-site.  It is a dream come true and has taken nine years to come to fruition although the seeds were sewn even before that.

Twelve years ago we sponsored a little girl in Ethiopia called Mekdes, she was four at the time and within a year of us sponsoring her she was orphaned.  Knowing that she had three sisters I worried that they might not have the means to survive so left my two tiny daughters behind and set off to find them.

It wasn’t difficult as they live in a highland town called Lalibela where everybody knows everybody, the first thing I discovered about them was that their mother was highly respected.  When I met the girls they were at the family house, however their home was the chicken shed as they were renting out the main (wattle) house and the income was just enough for them to buy what they needed to eat.  They were also managing to attend school which was hugely important.

With Mekdes holding my hand and calling me mother I asked them all what they wanted to do with their futures.  Hiwot, the eldest at 15 who had immediately taken on the responsibility of being the head of the family, wanted to be a pharmacist.  Meseret, age 14, wanted to work in business, Juli, then 6 wanted to be a nurse or doctor and Mekdes at 5 wished to be a water engineer.  Incredible goals!

Over the past twelve years, with the immense kindness and help from family and friends, I have been able to support the four girls with all of their costs.  They have worked so incredibly hard and it hasn’t been easy at times.  For Hiwot in particular, she has coped with having to be the role model to her sisters and for three years worked as a rural health worker – it would take her an entire day to walk over the mountains to the clinic.  She has reaped the rewards of her efforts and is now a pharmacist in the local hospital.

Meseret is the one who has inspired me to set up my shop. Nine years ago we discussed ways that she could start her own sewing business after which I felt that I couldn’t possibly try to help her with something I didn’t know how to do myself and so the seed was planted.  She has been through accountancy college and now works for a private company in Addis Ababa.  Juli is coming to the end of her studies, she is a lab technician but may be keen to pursue more studies in medicine or nursing – the conversations are taking place now.  Little Mekdes, now 17, graduates from a private school in Addis this summer and it is hoped will go on to study Civil Engineering at University, she has always been within the top 5 in her class and is extremely strong in maths.

The five of us Roses spent a week with the four of them last June, such a happy time for us all.  I continue to support the three younger ones but Hiwot is now financially independent, 10% of my profits go towards this and I hope that in time I can support other young people in their studies.

Hammond Cuban Car Lampshade at Nadine Rose
Hammond Cuban Car Lampshade at Nadine Rose

The concept behind the store is to tell stories; telling the story behind each product – how it is made, by whom, how old it is, what it would originally have been used for if it is old, and where it is from.   The stories showcase the design aesthetic behind the product and help bring past and present together.  All the products on offer are made using traditional methods and therefore support communities and workers who are carrying on the heritage of their countries.  Each piece is individually chosen for its colour, pattern and the quality of work whether it is from Turkey, Nepal, Afghanistan, Central Asia, France, the UK or elsewhere.

Passionate about textiles, Nadine’s goal  is to source the unusual no matter whether a product is old or new, and to find new uses for traditional pieces by creating bespoke cushions, armchairs, footstools and wall hangings.  These designs can be custom made to reflect the story of the owner, and an entire home can be decorated according to the colour palette of a carefully chosen textile, thus creating an interesting, layered, homely and liveable environment.

Hammond Poppy Breakthrough Cushion at Nadine Rose
Hammond Poppy Breakthrough Cushion at Nadine Rose
Categories
Business Exhibited Smart Deco Collection

Life’s a Beach deckchair and Seaside Lampshade in the entrance to Contemporary Home and Gifts – Hall 7 at Spring Fair International 2014

SmartDeco exhibited at Spring Fair International 2014 in Birmingham, where all kinds of retailers – department store chains, boutiques, gift shops, distributors and agents from all around the UK and the world come to meet suppliers and manufacturers.

SmartDeco’s Life’s a Beach’ Deckchair and Seaside Lampshade by British designer Jacqueline Hammond, were chosen for the Product Showcase in the entrance to Hall 7 (Contemporary Home and Gifts) at Spring Fair International 2014.

SmartDeco's 'Life's a Beach' Deckchair and Seaside Lampshade chosen for exhibition in the entrance to Hall 7 (Contemporary Home and Gifts) at Spring Fair International 2014
.SmartDeco’s ‘Life’s a Beach’ Deckchair displayed in a product showcase at Spring Fair International 2014 in the entrance to Hall 7 (Contemporary Home and Gifts)

The Life’s a Beach Deckchair was the first thing visitors saw when entering the hall

httpwww.springfair.comexhibitorSmart-Deco (1)
SmartDeco’s ‘Life’s a Beach’ Deckchair and Seaside Lampshade in the entrance to Hall 6 and 7 (Contemporary Home and Gifts) at Spring Fair International 2014

Spring Fair is “the largest trade exhibition in the UK and Europe’s biggest presentation of trend driven new products” so  it was fantastic to have my designs featured in such a prominent position, great to know that every visitor coming into Hall 6 and 7 would have seen the deckchair. Although I’m not sure it was so easy to find the Smart Deco stand at Spring Fair! It is a vast show and we were tucked away rather than on a corner like last year, so if you were at Spring Fair and were looking for that beach deckchair you saw on the way in we were here on Stand 6R43!

Get in touch by email to info@jacquelinehammond.co.uk

Smart Deco beach painting deckchair at Spring Fair 2014
Smart Deco beach painting deckchair at Spring Fair 2014