Tag: trade show

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Business Exhibited Smart Deco Collection

Poppies for 2014 – Poppy Jean Pocket – Bag this bag

Poppy bags by Jacqueline Hammond selected by retail experts to represent a key trend for 2014 at Spring Fair Gift Box Hall 5

Poppy Bags selected as on-trend theme by retail experts and featured in Gift Box display at Spring Fair 2014

Poppy bags by Jacqueline Hammond for SmartDeco at Spring Fair Gift Box Hall 5

Smartdeco on trend for 2014 Poppy Bags ‘on trend’ and in retail display For this year and into 2015,

Home and gift retail experts have identified three key themes: ‘A New Industrial Age’, ‘Folklore and Storytelling’ and the blurred lines between ‘Digital and Reality’. Read the Buyer’s Guide

Before the trade show, SmartDeco was approached by retail experts from Metamorphosis, who identified our range as representing a key retail and style trend for 2014. They highlighted the Poppy Upcycled Denim Cross-Body Bag for use in their presentations to the show audience.

The Poppy Bag was selected for a display of on-trend items set inside larger than life size 3D books, each representing a key theme, in a prominent location of Spring Fair – the Hall 5 Gift Box area. This display presented key on-trend exhibitor products for 2014, which the speakers Ellie Kidson and Eve Reid of Metamorphosis discussed in their talks.

76% of shoppers never speak to sales assistant – that means good visual merchandising is not just important, it’s your life-line.

Merchandising experts, the Metamorphosis Group have been giving visitors to this year’s Spring Fair 2014, a masterclass in the TOP 10 steps to visual retail success

The display looked stunning. We feel we too could benefit from their advice after seeing the Poppy Bags displayed like this and will be featuring a few visual merchandising tips soon.

Our Poppy Bags, as displayed in Hall 5.

Smartdeco-Stand-Gift-trade-show-retail-trend-Spring-Fair-2014 (2)

Poppy Bags by Jacqueline Hammond featured in the Gift Box at Spring Fair - retail trend for 2014/15
Poppy Bags by Jacqueline Hammond featured in the Gift Box at Spring Fair – retail trend for 2014/15
Smartdeco-Stand-Gift-trade-show-retail-trend-Spring-Fair-2014
Poppy Bags by Jacqueline Hammond featured in the Gift Box at Spring Fair – retail trend for 2014/15
Poppy bags by Jacqueline Hammond selected by retail experts to represent a key trend for 2014 at Spring Fair Gift Box Hall 5
Poppy bags by Jacqueline Hammond selected by retail experts to represent a key trend for 2014 at Spring Fair Gift Box Hall 5

 

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Art Exhibited Just Jaxx Having a Rant Shopping Smart Deco Collection

Smartdeco bring the beach to Birmingham and art off the wall at Spring Fair International

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (5)
Life’s a beach art print deckchair by Jacqueline Hammond in the new product showcase at spring fair 2013 – Smart Deco was in Hall 6- Design Lab, Contemporary homeware and gifts – Spring Fair International 2013 at Birmingham NEC. For more info go to http://www.smartdeco-style.com. Buy online at http://jacquelinehammond.co.uk/site/index.php/smart-deco-collection/deckchairs.html

Earlier this month I exhibited at a well known trade show, Spring Fair International 2013 at Birmingham’s NEC. It took a lot of hard work to get to this stage, upon arrival to set up I was absolutely shattered, and yet slung on my paint splattered lab coat, quite enjoying the irony that the Smartdeco stand (6Q42) was located in the Design Lab – a new product showcase right next to the ‘Trend Bar’ in Hall 6 – Contemporary Gifts and Home. We were the last to leave the NEC(k) (as the French exhibiting contingent refer to our ‘Palais de exhibicion’. The reason being that I had decided I would paint a sunset beach scene on the actual stand, as the beach scene on the banner I’d ordered looked more like monsoon than summer season, it was so dark! Despite being given permission to work late we were still faffing over sand bags, yes sand bags, not handbags, bags filled with bags of sand, way after the curfew and had been given our final ‘warning’ by the Goodie Green Jacket on night shift. We left the  ‘few props short of a final scene’  stand on his command.   Given another ten minutes we’d have been ‘voila!’

smartdeco stand at spring fair

Smartdeco stand at Spring Fair 2013- Hall 6 (6Q42) - new contemporary homeware and gift range by British artist Jacqueline Hammond
Smartdeco stand at Spring Fair 2013- Hall 6 (6Q42) – new contemporary homeware and gift range by British artist Jacqueline Hammond

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (2)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (3)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (6)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (7)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (9)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (10)

Smartdeco stand at Spring Fair 2013- Hall 6(6Q42) (11)

From Sunday kick off they streamed in to ‘The Neck’by the bus load and the I was exhilarated by the flood of gusto people had for the products I’d finally brought to market. It was fantastically full on, as busy as Brighton pier the amount of daytrippers we had, stopping to admire the view. The response to my work was fantastic and it was a pleasure to talk to lots of people after months sat at a computer screen! We received a great deal of interest in the Smartdeco range from visitors to the show and the Life’s a Beach Deckchair proved to be a real showstopper! We even brought some Brighton rock, buckets and spades an’ all! Hot!

Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 - stand number 6Q42 in the Contemporary Gift & Home section.
Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.

See http://www.smartdeco-style.com for more information. All the products exhibited are available on my website http://www.jacquelinehammond.co.uk. Trade enquiries via orders@jacquelinehammond.co.uk

View the new ‘Smartdeco Collection – Spring 2013’ Catalogue right here:

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Art Exhibited News Shopping Smart Deco Collection

Announcement – Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013

Jacqueline Hammond’s Smartdeco range at Spring Fair International 2013, home and gifts trade fair at the Birmingham NEC
designer interior and lifestyle accessories from Smartdeco all featuring original designs from Jacqueline’s contemporary portfolio of work

We would like to announce that Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013.

We’re really excited it about it and wanted to take this opportunity to invite our blog readers, facebook friends and twitterers along to our stand where we can introduce the Smartdeco range to you in person. There will be a selection of designer interior and lifestyle accessories from Smartdeco all featuring original designs from Jacqueline’s contemporary portfolio of work, with selected pieces available as imagery for licence.

So please let us know if you’ll be dropping by and we’ll make sure to stack up on the biscuits. We’ll be on stand number 6Q42 in the Contemporary Gift & Home section, between hall 6 & 7. Or you can find us in the Design Lab or by following the ‘Creative Britain’ and ‘New Product’ trails. We’d love to meet you.

For a sneak preview, take a look at some of the Smartdeco product range on the Spring Fair website.

Smartdeco – Make Art the Fabric of your Home

Find us online. Feel free to get in touch.

Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 - stand number 6Q42 in the Contemporary Gift & Home section
Jacqueline Hammond’s Smartdeco range will be exhibited at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.
A mock up of stand 6q42 exhibiting Jacqueline Hammond’s Smartdeco range in the Design Lab area at Spring Fair International 2013
A mock up of stand 6q42 exhibiting Jacqueline Hammond’s Smartdeco range in the Design Lab area at Spring Fair International 2013, Europe’s leading home and gifts trade fair at the Birmingham NEC, 3-7th February 2013 – stand number 6Q42 in the Contemporary Gift & Home section.