‘Spring Fair International’, 3-7 February 2013, Birmingham NEC, stand 6Q42
Brighton. Successful Brighton-based artist, Jacqueline Hammond, is launching her Smartdeco (http://www.smartdecostyle.com ) range of “functional art” products at the prestigious ‘Spring Fair International’ exhibition, taking place at Birmingham NEC from 3-7 February, 2013. Based on the concept of ”art you can use as well as admire”, the products include interior, garden and lifestyle accessories featuring images taken from Jacqueline’s popular fine art prints.
With her Smartdeco product range, Jacqueline has succeeded in bringing “art off the wall and on to the sofa”. Buyers can install something beautiful and purposeful in their home, while also obtaining an artwork that will appreciate in value over time. Key products include paintings, prints, lampshades, cushions, duvet covers, art print deckchairs, lampshades, tea towels, shopper bags, mugs and cards.
Primarily a painter but also a multidisciplinary artist, Jacqueline is renowned for producing strong, punchy images that are rich in texture and colour. Brilliant red poppies, dramatic coastlines, seascapes, cityscapes and vibrant abstracts all typify Jacqueline’s style and subject matter.
Working from her studio in Brighton, Jacqueline is regularly commissioned by individual clients and high profile brands alike. After successfully selling limited edition prints of her works on paper and canvas, she decided that printing on to housewares would be the logical next step.
This saw the formation of Smartdeco, where Jacqueline has launched her boutique-style collection of functional art pieces. With a focus on fine detail, she has used archival-quality printing methods to reproduce artworks on to soft furnishings and household textiles. All products achieve a hand-painted look with vivid colours and add a hint of decadent luxury to the home interior.
Best-selling designs in the collection include those based on Jacqueline’s popular ‘Signification of the Poppy’ series. Meanwhile, her ‘Life’s a Beach Deckchair’ has featured in the ‘Wall Street Journal’, ‘Sunday Telegraph’ and ’The Alan Titchmarsh Show’ (ITV1, October 2012).
Smartdeco will also market products by other British artists and designers, selected for their excellence and originality. All products are printed by a British company recognised for its pioneering work in the digital print industry.
Jacqueline Hammond says: “Today, art is not just something to hang in a frame. In the contemporary housewares sector, we’re seeing an increasing movement towards ‘functional art’ that has a practical purpose, as well as being beautiful. With Smartdeco the idea is to pioneer that trend and bring artworks off the wall so they can adorn and serve the home interior and be useful in different properties, spaces and living rooms.”
Jacqueline Hammond is launching Smartdeco at ‘Spring Fair 2013’, Stand 6Q42. Smartdeco offers a bespoke service to clients: if an image is required in a different style, size or colour to the catalogue item, it can usually be arranged. Many listed products require a lead time of two to four weeks to deliver. Images of artworks are available for print or licensing purposes.
