Smartdeco Demonstrates how to decorate with art – Make art the fabric of your home

‘Spring Fair International’, 3-7 February 2013, Birmingham NEC, stand 6Q42

Brighton. Successful Brighton-based artist, Jacqueline Hammond, is launching
her Smartdeco (http://www.smartdecostyle.com ) range of “functional art”
products at the prestigious ‘Spring Fair International’ exhibition, taking
place at Birmingham NEC from 3-7 February, 2013. Based on the concept of
”art you can use as well as admire”, the products include interior, garden
and lifestyle accessories featuring images taken from Jacqueline’s popular
fine art prints.

With her Smartdeco product range, Jacqueline has succeeded in bringing “art
off the wall and on to the sofa”. Buyers can install something beautiful and
purposeful in their home, while also obtaining an artwork that will
appreciate in value over time. Key products include paintings, prints,
lampshades, cushions, duvet covers, art print deckchairs, lampshades, tea
towels, shopper bags, mugs and cards.

Primarily a painter but also a multidisciplinary artist, Jacqueline is
renowned for producing strong, punchy images that are rich in texture and
colour. Brilliant red poppies, dramatic coastlines, seascapes, cityscapes
and vibrant abstracts all typify Jacqueline’s style and subject matter.

Working from her studio in Brighton, Jacqueline is regularly commissioned by
individual clients and high profile brands alike. After successfully selling
limited edition prints of her works on paper and canvas, she decided that
printing on to housewares would be the logical next step.

This saw the formation of Smartdeco, where Jacqueline has launched her
boutique-style collection of functional art pieces. With a focus on fine
detail, she has used archival-quality printing methods to reproduce artworks
on to soft furnishings and household textiles. All products achieve a
hand-painted look with vivid colours and add a hint of decadent luxury to
the home interior.

Best-selling designs in the collection include those based on Jacqueline’s
popular ‘Signification of the Poppy’ series. Meanwhile, her ‘Life’s a Beach
Deckchair’ has featured in the ‘Wall Street Journal’, ‘Sunday Telegraph’ and
’The Alan Titchmarsh Show’ (ITV1, October 2012).

Smartdeco will also market products by other British artists and designers,
selected for their excellence and originality. All products are printed by a
British company recognised for its pioneering work in the digital print
industry.

Jacqueline Hammond says: “Today, art is not just something to hang in a
frame. In the contemporary housewares sector, we’re seeing an increasing
movement towards ‘functional art’ that has a practical purpose, as well as
being beautiful. With Smartdeco the idea is to pioneer that trend and bring
artworks off the wall so they can adorn and serve the home interior and be
useful in different properties, spaces and living rooms.”

Jacqueline Hammond is launching Smartdeco at ‘Spring Fair 2013’, Stand 6Q42.
Smartdeco offers a bespoke service to clients: if an image is required in a
different style, size or colour to the catalogue item, it can usually be
arranged. Many listed products require a lead time of two to four weeks to
deliver. Images of artworks are available for print or licensing purposes.

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About artbyjaxx

Contemporary British artist, Jacqueline Hammond, is renowned for producing strong, punchy images that are rich in texture and colour. A prolific painter and multidisciplinary artist, she exhibits widely and is commissioned by individual clients, collectors and high profile brands. Jacqueline’s inspiration comes from direct observation: subject matter is plucked from the world encountered every day. Some ideas evolve, others are reactionary. Thought-provoking themes explore today’s society, the media and cultural theory. Whether inspired by the street or the sea, Jacqueline’s work has an edge: her paintings are consistently striking. Her natural disposition is to let the paint dictate the creative process, trusting the medium and her mind’s eye to translate the vision.
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