The Pebble Heads – British artist Jacqueline Hammond
The Pebble Heads – British artist Jacqueline Hammond
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Tag: Local News – Brighton
Poppy Bags selected as on-trend theme by retail experts and featured in Gift Box display at Spring Fair 2014
Smartdeco on trend for 2014 Poppy Bags ‘on trend’ and in retail display For this year and into 2015,
Home and gift retail experts have identified three key themes: ‘A New Industrial Age’, ‘Folklore and Storytelling’ and the blurred lines between ‘Digital and Reality’. Read the Buyer’s Guide
Before the trade show, SmartDeco was approached by retail experts from Metamorphosis, who identified our range as representing a key retail and style trend for 2014. They highlighted the Poppy Upcycled Denim Cross-Body Bag for use in their presentations to the show audience.
The Poppy Bag was selected for a display of on-trend items set inside larger than life size 3D books, each representing a key theme, in a prominent location of Spring Fair – the Hall 5 Gift Box area. This display presented key on-trend exhibitor products for 2014, which the speakers Ellie Kidson and Eve Reid of Metamorphosis discussed in their talks.
76% of shoppers never speak to sales assistant – that means good visual merchandising is not just important, it’s your life-line.
Merchandising experts, the Metamorphosis Group have been giving visitors to this year’s Spring Fair 2014, a masterclass in the TOP 10 steps to visual retail success
The display looked stunning. We feel we too could benefit from their advice after seeing the Poppy Bags displayed like this and will be featuring a few visual merchandising tips soon.
Our Poppy Bags, as displayed in Hall 5.
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Part 2: The SmartDeco range
SmartDeco contemporary art inspired home and giftware brand from British artist and designer Jacqueline Hammond was at Spring Fair International Trade Show, Birmingham NEC from 2-6th Feb 2014. The range was exhibited in the Contemporary Gift and Home sector, Hall 6, Stand 6R43
Combining beauty with functionality, SmartDeco translates Jacqueline’s vibrant paintings into richly detailed design pieces for the home and garden. Showcasing designer deckchairs, chic cushion covers, beautiful bed linens, and scenic look-at-me lampshades.
Bold, witty, elegant, the range brings art off the gallery wall and into the heart of the home, bringing some on-trend painterly style to your interior. Key pieces include the evocative ‘Seaside’ lampshade, vibrant poppy print cushions, and the unique ‘Life’s a Beach’ deckchair – a bestseller that has caused a huge splash in the style press.
Visit the SmartDeco website and Jacqueline’s portfolio site to find out more.
Would you like to become a stockist? If you are a retailer and would like to enquire about selling our products, please do get in touch by email to info@jacquelinehammond.co.uk and request a trade catalogue and price list.
Here’s some photos of the SmartDeco range on the stand at this year’s Spring Fair
SmartDeco – Stand 6R43. Contemporary Gift and Home, Hall 6,
SmartDeco – Stand 6R43. Contemporary Gift and Home, Hall 6
Would you like to buy something you’ve seen in this blog? As well as our websites SmartDeco and Jacqueline Hammond, the range is available to purchase from various independent retailers internationally and we recently got invited to open a store on notonthehighstreet.com – check it out !
All enquiries – info@jacquelinehammond.co.uk
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Spring Fair International Trade Show, Birmingham NEC 2-6th Feb 2014.
SmartDeco‘s contemporary art inspired home and giftware range from British artist and designer Jacqueline Hammond was exhibited in Contemporary Gift and Home, Hall 6, Stand 6R43.
Here’s a photo of Jacqueline on the stand.
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Painting ‘Sit and Throw’ by Jacqueline Hammond featured on Saatchi Online’s Homepage
This week, Saatchi curator Rebecca Wilson has chosen my work to be featured in ‘The Life Aquatic’ a collection of works inspired by water
Sit and Throw –Â Jacqueline Hammond (100 x 100cm, acrylics on canvas)
This piece is part of The Groyne Series, studies of youth hanging out on the seafront. Have a look at the other works in the series on my website – www.jacquelinehammond.co.uk
The Groyne Series came about from observing the shapes of teenagers and kids playing and jumping into the sea from the sea groynes along the shoreline of the beach in Brighton. These paintings seem to evoke memories of the height of summer for many people and the location could be anywhere in the world.
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Banksy sets up a stall on the street selling 100% original paintings. Watch what happened.
Hopefully I’ll have more custom than Banksy on my stall at Brighton Craft Alliance !! Held once a month at Brighton Unitarian church (opposite The Mashed Tun) or The Komedia. The first one is this Saturday 19th October 11-5pm. Come on down!
I’ll also be doing the other two dates on 16th November (Brighton Unitarian) 14th December (The Komedia).
For more updates join me on Twitter @artbyjaxx or on Facebook
