Poppy Bags selected as on-trend theme by retail experts and featured in Gift Box display at Spring Fair 2014
Poppy bags by Jacqueline Hammond for SmartDeco at Spring Fair Gift Box Hall 5
Smartdeco on trend for 2014 Poppy Bags ‘on trend’ and in retail display For this year and into 2015,
Home and gift retail experts have identified three key themes: ‘A New Industrial Age’, ‘Folklore and Storytelling’ and the blurred lines between ‘Digital and Reality’. Read the Buyer’s Guide
Before the trade show, SmartDeco was approached by retail experts from Metamorphosis, who identified our range as representing a key retail and style trend for 2014. They highlighted the Poppy Upcycled Denim Cross-Body Bag for use in their presentations to the show audience.
The Poppy Bag was selected for a display of on-trend items set inside larger than life size 3D books, each representing a key theme, in a prominent location of Spring Fair – the Hall 5 Gift Box area. This display presented key on-trend exhibitor products for 2014, which the speakers Ellie Kidson and Eve Reid of Metamorphosis discussed in their talks.
76% of shoppers never speak to sales assistant – that means good visual merchandising is not just important, it’s your life-line.
Merchandising experts, the Metamorphosis Group have been giving visitors to this year’s Spring Fair 2014, a masterclass in the TOP 10 steps to visual retail success
The display looked stunning. We feel we too could benefit from their advice after seeing the Poppy Bags displayed like this and will be featuring a few visual merchandising tips soon.
Our Poppy Bags, as displayed in Hall 5.
Poppy Bags by Jacqueline Hammond featured in the Gift Box at Spring Fair – retail trend for 2014/15
Poppy Bags by Jacqueline Hammond featured in the Gift Box at Spring Fair – retail trend for 2014/15
Poppy bags by Jacqueline Hammond selected by retail experts to represent a key trend for 2014 at Spring Fair Gift Box Hall 5