Acid Pavilion – The Future’s so Bright, it’s Twisted 

The future’s “twisted but bright”, according to talented Brighton-based artist, Jacqueline Hammond, whose futuristic ‘Acid Pavilion’ photo series depicts Brighton and Hove’s famous landmark as it’s never been seen before. Jacqueline’s new series of works will be showcased at the ‘I Love Art’ exhibition (number 54 on the official Christmas Artists Open Houses trail) at 34 Washington Street, Hanover, Brighton. Public viewings take place from 11am to 6.30pm on November 27-28, December 4-5 and December 11-12, 2010.

Jacqueline’s “new take on the Pavilion” is part of the Open House exhibition’s ‘A Piece of Brighton’ collection. The other artists showing Brighton-related work are Stewart Weir, with his photographs of ‘Brighton lovers’ and Royston Hawley with his dramatic seascapes in oil paint.

The I Love Art Open House exhibition is organised and curated by Sarah Gillings, a marketing specialist with roots in Brighton, her home town, who has worked internationally for blue chip companies such as Disney and Warner Bros. She recently returned from Dubai where she was undertaking a role at The Wave leisure complex in the Middle East for the Mccan Erikson global advertising group.

A Brighton resident of 13 years standing, Sarah has previously organised local art exhibitions including ‘Undercurrent’ with Big Brother guests and Rolf Harris. Sarah exhibited Jacqueline’s work at a previous I Love Art ‘Hometruths’ Open House exhibition held in Hanover, Brighton, in May 2010. Impressed with the popularity of Jacqueline’s work at this event, Sarah wanted to find a like-minded artist with whom she could bounce ideas. Sarah explains: “Although Brighton’s art scene is vast in terms of fresh talent, there are few places where artists can exhibit, meet others and, most importantly, sell their work.”

Jacqueline says: “I’m becoming well-known for my paintings of Brighton and, after the success of the May event in Hanover, I decided to show some of my photos on the Christmas Open House Trail. As photos of Brighton have become extremely popular, I wanted to turn the theme on its head. Buildings are an obvious choice and I wanted to tie the Pavilion in with my recurring water/reflections theme and my comic strip Venice series, where the buildings are in cartoon and the reflections in the canal are realistic.

“I wanted to find water with a reflection and heard there was a pond in the Pavilion Gardens that I hadn’t seen before. With my four-year-old daughter gathering pebbles to throw in the pond, and me lying on the floor to compose the desired shot, we must have looked a real sight. We attracted attention from tourists, who took their own photos of us. I took shots of the Pavilion in the snow and also studied the building from interesting angles – looking up pillars and arches, etc.

“It’s amazing how a slight ripple on the pond’s surface could distort the building enough to make it look ‘wonky’ and ‘surreal’. The ripples accentuated the global influences in the architecture, somehow making them ‘of another world’ – alien, space age, futuristic, psychedelic.”

She adds: “Images reflect our modern day, digitally enhanced, saturated world and my paintings have a ‘hyper real’, graphic feel to them. Rather than attempt to paint the pavilion in a similar way, it made sense to use the photos themselves. Manipulating the photos with colour alterations in Adobe Photoshop gave the images a painterly quality.

“I think what my photos say about Brighton that the future’s bright, if a little twisted, and things aren’t set in stone. There’ll always be new ways of looking at the old and achieving regeneration – moving on to a ‘brave new world’.”

After the Open House event, Jacqueline is seeking a local gallery to exhibit her ‘Acid Pavilion’ works.

Exhibition organiser, Sarah Gillings, says: “Art is a great medium for regeneration and the ‘Acid Pavilion’ series has this ethos in mind. With I Love Art and our related Invest in Art campaign, we’re offering a viable and commercial means for Brighton artists to earn a decent living while showing the outside world what Brighton art is really about. People can invest in art rather than stocks and shares, property and other commodities that devalue and pollute our planet. In doing so, they can support art for all.”

About artbyjaxx

Contemporary British artist, Jacqueline Hammond, is renowned for producing strong, punchy images that are rich in texture and colour. A prolific painter and multidisciplinary artist, she exhibits widely and is commissioned by individual clients, collectors and high profile brands. Jacqueline’s inspiration comes from direct observation: subject matter is plucked from the world encountered every day. Some ideas evolve, others are reactionary. Thought-provoking themes explore today’s society, the media and cultural theory. Whether inspired by the street or the sea, Jacqueline’s work has an edge: her paintings are consistently striking. Her natural disposition is to let the paint dictate the creative process, trusting the medium and her mind’s eye to translate the vision.
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